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OnFrontBase
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For businesses that sell through calls and appointments

Every lead answered, booked and shown.

OnFrontBase replies to every call, form and DM in seconds, qualifies the lead, books it into your calendar and follows up until they show. Then it shows you what every lead turned into.

ApplyWatch a lead go through

Month to monthWe run it for you

9:47

Maya R.

Instagram · direct message

Today 9:47 pm

Hi, saw your post. Is this still open for May?
9:47 pm
It is. Happy to find you a time. What would you most like help with?
9:47 pm
Growing my pipeline before summer.
Replied in 0:38

Who it's for

LinkedIn message8:40 pm

“Do you take on new clients this quarter?”

Replied in 41 seconds. Strategy call booked for Thursday at 10:00.

After you log off.

Every call, form, DM and text that comes in after hours: answered in seconds, qualified, booked and followed up. This is what runs while you're away.

  1. 6:02 pm

    You log off. Your leads don't.

  2. 8:14 pmCall answered

    A phone call. Answered on the second ring, by voice AI.

  3. 9:05 pmReplied 0:21

    A web form. A text back in 21 seconds.

  4. 9:47 pmReplied 0:38

    An Instagram DM, answered in your voice.

  5. 10:31 pmBooked

    A text. Qualified and booked before they put the phone down.

  6. 11:13 pm3 booked

    Qualified on your rules. Three booked, each slot re-checked against your calendar.

  7. Next morningFollowing up

    Confirmations and reminders go out. The one who didn't book gets a follow-up.

  8. Thu 10:00Showed ✓

    They show up.

  9. Four leads overnight. Four answered. Three booked. Every step is logged.

Leads leak in four quiet places.

Most leads aren't lost to a competitor. They're lost to a slow reply, a forgotten follow-up or an empty calendar slot.

  1. DM read, never answered

    Someone asks a question at 10 pm. By morning they've booked with someone who replied. OnFrontBase answers in seconds, in your voice.

    How it answers

  2. Form sits overnight

    The application lands after hours and waits in an inbox. OnFrontBase qualifies it on your criteria and offers a time straight away.

    How it books

  3. Booked, didn't show

    A booked call is only worth something if they turn up. Confirmations, a pre-call video and reminders do the chasing.

    How it gets them to show

  4. Leads you already paid for

    Past leads and no-shows sit untouched. OnFrontBase reaches back out and rebooks the ones still interested.

    How it revives old leads

One engine. Five jobs.

Swipe to see all five.

  1. 01

    Answer calls

    Every call picked up on the second ring by voice AI, day or night. New leads from forms get a call back in seconds.

    How it works: Answer calls
  2. 02

    Reply to every message

    Forms, DMs, texts and email get a reply in seconds, day or night, in your tone.

    How it works: Reply to every message
  3. 03

    Qualify & book

    Your questions, your criteria. Good fits get a real slot from your live calendar.

    How it works: Qualify & book
  4. 04

    Get them to show

    Confirmation, pre-call content and reminders by text and email, plus instant rebooking when someone misses.

    How it works: Get them to show
  5. 05

    Follow up & revive

    Leads who don't book get followed up. Old leads get a second chance.

    How it works: Follow up & revive

See what every lead turned into.

One dashboard shows every lead, where it came from, how fast it was answered, and whether it booked, showed and closed. A summary lands on your phone every week.

Demo dashboardEvery lead, every channel, on one screen.
OnFrontBase · Overview

Leads this month

214

Median first reply

41s

Booked

63

Showed

47

Show rate

75%

Cost per showed call

$42

Leads by source

Sample data

  • Instagram72
  • Forms58
  • Lead ads44
  • Email22
  • Calls18

Today's calls

Thursday

  • 10:00Jordan L. · Strategy callConfirmed
  • 13:30Priya S. · Discovery callConfirmed
  • 16:00Sam K. · Strategy callAt risk
Sample data

Illustrative numbers only. Not results.

Built for businesses that sell through calls.

How it works.

Six steps from your application to a weekly report on every lead.

  1. 1

    Apply.

    Tell us about your offer, where leads come from and what's leaking.

  2. 2

    30-minute call.

    We look at your lead flow together and tell you honestly whether it fits.

  3. 3

    We map your rules.

    Your qualifying questions, your calendar, your tone of voice, and the moments a human should take over.

  4. 4

    We connect and build.

    Your calendar, CRM, forms and inboxes. You approve the scripts before anything goes live.

  5. 5

    Parallel run, then live.

    It runs alongside your current process until you're happy.

  6. 6

    Every week, the numbers.

    Leads, reply speed, bookings and show rate, sent to your phone.

What we won't do.

  • No fake proof.

    No invented reviews, logos or results. Ever.

  • No surprises in your inbox.

    You approve the scripts, rules and tone before it goes live.

  • A human can always take over.

    Pricing questions, unusual cases or a request for a person go straight to your team.

  • Honest about AI.

    It says it's an AI assistant when asked, and wherever the law requires it.

  • Month to month.

    No annual lock-in. Cancel anytime, and leave with all your lead data.

Speed is the whole game.

42 hours

Average first response to a web lead across 2,241 US companies, and 23% never responded at all.
Source: Oldroyd, McElheran & Elkington, Harvard Business Review, 2011

7×

Firms that responded within an hour were nearly seven times as likely to qualify the lead as firms that waited longer.
Source: Oldroyd, McElheran & Elkington, Harvard Business Review, 2011

Published research, not OnFrontBase results.

Dhruv Rana, founder of OnFrontBase

Built by Dhruv, in public.

I'm Dhruv Rana. I build AI systems and show the whole process on YouTube, mistakes included. OnFrontBase is the system I'd want if every missed lead cost me money.

Questions.

Read these before you apply. They'll save us both a call.

Will it sound like a bot?

It writes in your tone, from your own scripts and examples. You review it before it goes live, and you can read every conversation afterwards.

Does it replace my setter or closer?

It does the fast first reply, qualifying, booking and reminders. Your closer still takes the call. Many teams use it so their setter can focus on the warm conversations.

What about Instagram's rules?

Automated DM replies happen inside Instagram's 24-hour window. After that, follow-up moves to text or email (with consent) or to a person on your team.

Do you have client results?

Not yet. We're taking a small number of founding clients now. Every number on this site is either published research or clearly marked sample data.

What does it cost?

Prices will be published on the pricing page. It's month to month, with no annual lock-in.

Who is it not for?

Businesses that get only a handful of leads a month, or that sell mainly in person without appointments.

Every lead answered, booked and shown.

We're taking a small number of founding clients.

ApplySee the demo dashboard